This was a university project for our Brand Management course, and it was divided into two main phases.
In the first phase, each of us had to create our own personal brand as if we were the brand manager of a new company. We developed a full brand identity presentation using Figma, including the visual style, core values, key verbs, and the overall brand personality and direction.
In the second phase, we switched partners and worked in pairs. Each of us had to create a campaign for our partner’s brand staying true to their brand’s aesthetic and tone, but also adding a fresh concept and our own creative direction.
In my case, I created a campaign for the brand DELL·APE, based on the concept “Save the Bee.” This concept was inspired by the brand’s original identity and values, and I used it as the main idea to build the campaign around.
The deliverables included:
One key visual
Three campaign applications (adaptations of the key visual in different formats/mediums)
And a strong connection to the brand’s storytelling and graphic style, following the original brand manager’s vision
The overall goal was to show how we could creatively extend a brand identity into a visual campaign that still feels authentic and consistent, but also fresh and impactful.